Informatics Publishing Limited

V. Vijay Anand ¹, R. Renganathan ¹, V. Srinivasakumar ¹, S. Balachandran ¹, V. Abarna Vaishaly ¹, S. Sindhuja ¹, R. Radhika ¹

Affiliations
1 School of Management, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN

Abstract

Indian rural market has a vast size and demand base. Considering this huge potential markets, companies started to concentrate more on this markets. One of them is DTH service, the offerings given by cable is not enough so the evolution of DTH came into existence. And its impact is now spread to rural markets also. Though it is a fact the buying behavior of any product or brand is based on the brand preference factors of a consumer. The study reveals the relationship between consumer brand preferences with purchase decision of customers towards DTH services. Finally the researchers found that most of them go with DTH rather than cable, because of its poor network and facilities. Objectives: The objectives of the study are to find the association between demographic factors and brand preference of the respondents of DTH users in rural areas; to study the variation between demographic factors and brand preference; to understand the effect of study variables such as cost, features, convenient services and support facilities on brand preference, to examine the relationship between brand preference and purchase decisions and to find out the effect of brand preference on purchase decisions. Method/Analysis: The researchers have collected primary data from 100 respondents from the customers of DTH by applying the structured questionnaire. The statistical tools such as Chi square test, one-way ANOVA and regression analysis were adopted for analysis purpose. Findings: There is association between the demographic factors viz., age, area, monthly income of the respondents with the Consumer Brand Preference. The research results also revealed that there is no association between the gender of the respondents and the Consumer Brand Preference. From the regression results, the researcher found that the Brand preferences do not vary with the demographic factors namely gender, age and area of the respondents. The results also revealed that the Brand preference do vary with the income of the respondents. The results revealed that there is a significant relationship between Consumer Brand Preference and Purchase Decision. There is a significant effect of Consumer Brand Preference on Purchase Decision. Applications/Improvements: The DTH has to consider the suggestions out the study results for further improvement in sales and services by comparing with other competitors. The study will enhance the organization to come out with best outcomes.

Keywords

Consumer Brand Preference, DTH, Purchase Decision.

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S. Jothilakshmi , S. Sindhuja , V. Ramilingam

Abstract

Speech synthesis is the artificial production of human speech. A Text-To-Speech (TTS) system converts normal language text into speech automatically. The main application of Tamil TTS is aid to vocally handicapped guys. In this paper, we present a Dravidian - Tamil text-to-speech system based on the concatenative synthesis approach. Concatenative speech synthesis involves the concatenation of the basic units to synthesize an intelligent, natural sounding speech. The database consisting of the units along with their annotated information is called as the annotated speech corpus. Here, the entered text file analyzed first, syllabication is performed based on the syllabification rules and the syllables are stored separately. Then the corresponding speech file for the syllables are retrieved, concatenated and the silence present in the concatenated speech is removed and the synthesized speech is produced with good quality. Finally, the Smoothening with Optimal Coupling technique is applied for smooth the transition between concatenated speech segments in order to produce continuous output and the system resembles natural human voice. The most important qualities of a synthesized speech are naturalness and intelligibility.

Keywords

Syllable Segmentation, Speech Concatenation, Silence Reduction, Smoothening With Optimal Coupling

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S. Sindhuja ¹, J. Bhuvaneswarri ¹, Mohan Valiathan ¹, J. Bhaskar ¹

Affiliations
1 Department of Periodontics, Sree Balaji Dental College and Hospital, BIHER, Chennai, IN

Abstract

Periodontitis is a chronic inflammatory condition, caused by bacteria, that leads to the destruction of supporting tissues around teeth, resulting ultimately in significant morbidity as a result of infection, pain and tooth loss. Curcumin, from the ischolar_main of the turmeric plant Curcuma longa, is an extended pseudo symmetric polyphenol. In recent years, in vitro and in vivo research has suggested that curcumin has anticarcinogenic, antiviral, antioxidant and anti-inflammatory effects. The aim of this review is to systematically evaluate the clinical efficacy and anti inflammatory property of curcumin in periodontal disease. An electronic search was carried out using the keywords ‘curcumin’, ‘periodontal’ and ‘periodontitis’ via the PubMed/Medline, ISI Web of Science and Google Scholar databases for relevant articles published from 2009 to February 2019.

Keywords

Curcumin, Periodontal, Periodontitis, Inflammation.

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